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Computer Storage: a Manager's Guide

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First Quarter Sales of New Business Computing Book Smash Expectations

With its first quarter sales now closed, author Phil Haylor reviews the initial performance and success of his book - Computer Storage: a Manager’s Guide (ISBN 1412054648), and concludes that sales of this new business computing book have smashed his expectations.

HAMPSHIRE, Farnborough (UK) October 5, 2005 -- Following its nomination for the FT & Goldman Sachs Business Book of the Year Award 2005, Computer Storage: a Manager’s Guide (written by Phil Haylor) has enjoyed a healthy exposure. 

Published June 30, this unique publication can now be found on numerous online book shops, and is set to appear on the shelves of many high street book chains in the near future. Furthermore, online sales have provoked some very positive reader reviews, which have appeared on Amazon.com, Amazon.co.uk and in regional newspapers, including the business section of the Reading Chronicle.

When asked how he felt about the current success of Computer Storage: a Manager’s Guide, Haylor stated “I am delighted to see that book sales have not only been buoyant in the UK, but that this title has already penetrated the international book markets of Australia and the US”.

Haylor added “I am also pleased to see that this title is appealing to a wider and more varied audience than I had originally anticipated, particularly professionals in the field of Finance and HR, who have an input into IT infrastructure spending and corporate policies within their business”.

Interestingly, during the closing days of the first quarter, there has also been an influx of sales enquiries from Universities, Business Schools and Technical Colleges in the UK, as the start of the new academic year sees campus libraries pick up on the latest computing and management titles.

Haylor is now looking forward to an even more positive second quarter, in terms of both sales and promotional activities.

For trade sales enquiries, or requests for editorial review copies of Computer Storage: a Manager’s Guide, logon to the author’s website at www.intelligentmind.co.uk 

For general sales, visit your favourite online book shop, or go to www.intelligentmind.co.uk where you will receive a discount.

News archive:

Released July 6, 2005 

UK Based Author Nominated For Prestigious International Business Book Award

HAMPSHIRE, Farnborough (UK) – July 4, 2005 – Just days after officially releasing his book - Computer Storage: a Manager's Guide, UK based author Phil Haylor was delighted by the news that his book had been nominated for the prestigious Financial Times and Goldman Sachs Business Book of the Year Award 2005. This nomination effectively pulls the book into the heart of the business community.

Computer Storage: a Manager's Guide, ISBN 1-4120-5464-8, has been written to fill a substantial gap in the marketplace in terms of straightforward, business-focused literature that supports the fast paced and influential area of computer storage. It is a quality reference guide for today’s busy executive and non-executive managers.

When asking the author why he believed Computer Storage: a Manager's Guide was a worthy contender for the FT and Goldman Sachs Business Book of the Year Award, he responded by saying:

“Within a market flooded by theoretical business manuals and case study books, Computer Storage: a Manager's Guide provides a refreshing change, portraying a clear picture of the real challenges faced by today’s small, medium sized and corporate businesses in terms of data storage. This book gets to the crux of what really matters and is presented in a straightforward, practical manner.”

“Using business friendly terms, Computer Storage: a Manager's Guide effectively manages to break through the mystery and jargon often associated with the world of IT, providing a plain English guide fit for every boardroom. This book is unique in terms of both content and approach. It explores many ‘hot topics’, not only relating to computer storage and ICT, but that are intrinsically linked to the wider field of business. Not only does this book close the gap in terms of knowledge between the decision makers, policy makers and the operational aspects of computer storage, but it brings all areas of the organization to the same table”.

Computer Storage: a Manager's Guide can be obtained from www.intelligentmind.co.uk, or can be purchased directly from the publisher at www.Trafford.com